There's a lot of first things to look at you need to look at when starting out building your web site, but your market is important It's no good designing a web site for say high school maths, and aiming your market around university level mathmaticians! it just wouldn't work, you can also often find you have more of an audiance then you realise, for instance, if you were designing a web site to help children do their homework, you would be aiming at children who need help in a specific subject for sure, but you'd also have parents, and quite likely teachers!